Van de Velde cares about your privacy. That is why we want to provide you with as much information as possible about what happens to your personal data once you provide it to us. Within this Privacy Policy (“Policy”) you will find all information you need to know about what personal data we collect, why we collect it, how long we store it, what your rights are and how you can exercise them.


Your personal data collected in stores, at Van de Velde events and on the Van de Velde websites ("Website")  is administered by Van de Velde NV, a company incorporated under Belgian law with registered office at Lageweg 4, 9260 Schellebelle, Belgium and with company registration number 0448.746.744 ("Van de Velde" or "we" or “us”). Any reference in this Policy to Van de Velde also includes the European subsidiaries of Van de Velde NV, a list of which can be consulted here.

Van de Velde is the controller of your personal data. This means that Van de Velde determines the purpose and means for the processing of your personal data.


By using a Website, attending a Van de Velde event, subscribing in store to direct marketing or accepting the creation of a profile you are deemed to have read, accepted and be bound by these Terms and Conditions & Privacy Policy (jointly called the “Terms”). When attending a Van de Velde event, subscribing in store to direct marketing or when accepting the creation of a profile in store or on a Website, the Terms are available for consultation at these locations.

All personal data Van de Velde collects during your visit to the Van de Velde stores, a Van de Velde event, or a Website will be handled in accordance with this Policy.

Van de Velde protects your privacy and acts in accordance with the provisions of the Belgian Privacy Act (the ‘Act of 8 December 1992 on the protection of privacy in relation to the processing of personal data') and the European General Data Protection Regulation (“GDPR”). Please read this Policy to learn more about how personal data are collected and processed by us through the Website, at events and in stores.


This Policy only applies to the personal data that Van de Velde processes as controller (see chapter: “Who are we?”). This Policy applies to the processing of personal data of our consumers (private) and customers (business) in relation to our products and services. This Policy also applies when you visit our offices or our stores, websites, use our apps, participate in market research, surveys, contests, actions or events, or otherwise use our products and services. The personal data of former consumers and customers will also be treated and secured as carefully as possible, in accordance with this Policy.

What personal data are we processing?

Data you provide to us at our stores and events:
In the Van de Velde stores and at Van de Velde events, the following personal data may be collected. When filling in a 'keep me posted card', you are free to submit the following information: name, address, e-mail, date of birth, favourite store, telephone and shape ID. When creating a Shape ID, you submit the following additional information: size, date of birth, and shape ID. For attendance at one of our events, you submit the following information; name, address, e-mail, date of birth, favourite store, telephone.

Data you provide to us through the use of our services:
You may also provide personal data through the use of our services. Personal data can be collected such as name, address, sex, age, civil status, email address, financial characteristics, place of residence, landline and mobile phone number, size and purchase history. This is the case when you place an order on the website, register as a customer, subscribe to one of the following services: electronic newsletter, MMS marketing (by mobile phone) or press information, when you call our Customer Services or when you send us a letter or an e-mail.

Data you provide to us by using our Website:
As part of its normal functioning, Van de Velde’s web server collects the following information about every visitor to a Website: your IP address, the name of your internet service provider, the software, the type and language of your browser, the search engine and keywords used to find the Website, the date and time you accessed the Website, the pages viewed by you on the Website, the pages of other websites from which you accessed the Website. This information is collected through cookies. More information on cookies can be found within our Cookie Policy.


Van de Velde processes your personal data for various purposes, whereby we only process the data that are necessary to achieve the intended purpose.
We use personal data when it is necessary for:

  • processing an order;
  • providing goods, services and/or information requested by you;
  • providing you with the information, goods and services offered through our Website for billing and order fulfilment;
  • verifying and carrying out financial transactions in relation to payments you make online;
  • administering your account with us;
  • auditing the download of data from our Website;
  • measuring and monitoring the use and improving the quality and content of this Website;
  • customizing the content and layout of this Website;
  • improving Van de Velde’s products and services;
  • organising and inviting you to our events;
  • profiling (in order to provide you with personalized commercial information);
  • targeting on online platforms;
  • organising contests;
  • complying with the legal or regulatory provisions to which we are subject;
  • providing general or direct marketing towards you;
  • maintaining your shape in order to assist you better with your next purchase.

The processing of the personal data of categories (i) to (v) is necessary for the performance of the contract you have with Van de Velde.
Categories (vi) to (xiii) are processed within the framework of the legitimate interests Van de Velde holds to process these personal data: prevention of fraud or misuse of services, marketing research,  website improvement purposes, organisation of events and contests, and profiling. In these cases Van de Velde will always aim for a balance between our legitimate interest and your privacy.
The processing within the framework of categories (xv) and (xvi) only takes place in case you have provided your consent thereto.
Some additional information on our direct marketing activities (xvi):
Van de Velde will provide you with (personalized) communications only when you have consented to us processing your personal data for direct marketing. We may contact you (1) in writing, at your home address; (2) by calling you or texting you on the telephone number(s) you have provided; or (3) by e-mail or fax, with information regarding events, promotions, actions, products, services and/or contests.  If you prefer not to receive any marketing communication from us, or if you prefer for your personal data not to be processed for direct marketing, you can opt out at any time by sending an email to


We work hard to protect your privacy and personal data at our offices, in our stores and on our Website. Van de Velde uses a combination of technical and organisational measures to keep your data safe.
Our employees are trained to correctly handle your personal data. Furthermore in the framework of every project that is aiming to process personal data, an assessment is performed with regard to security and the protection of this data, all while keeping into account your interests. Also our internal information Security Policy, security requirements and management standards are followed up for compliance by our employees.
We also employ specialized profiles who are responsible for the security of our network, our infrastructure and our information systems. In addition, we use all sorts of technical measures to protect your personal data against unauthorized access, unauthorized use and loss or theft of our data, such as: password protection, firewalls, antivirus and access controls for our employees. No method of transmitting or storing of data is completely secure however, so should a data breach occur with adverse consequences for you, then you will be personally informed in the circumstances provided by the law. If you have a security-related concern, please contact us at


We do not sell nor share your personal data to any third parties without your prior consent, unless:

  • to companies associated by law with Van de Velde, established in the European Economic Area or the United States of America. Your personal data is shared with these companies for the same purposes as those stated within this Policy. These companies qualify as joint controllers in this context.
    You may request a list of these companies by sending an email to This list is also available at the corporate website of Van de Velde, under 'Investor relations, Group structure' (;
  • to a legal successor acquiring part or the whole of Van de Velde;
  • to recognized financial or bank institutions whose intervention is necessary for the smooth course of the payment procedure;
  • to credit reference agents. We reserve the right to request information about you from other third parties such as credit reference agencies. We will add this information to the information we have previously processed about you so as to enable us to: (1) provide goods or services to you; (2) improve and enhance your buying experience; and (3) contribute to money laundering and fraud prevention.

Where we make such a request we will first inform you of this intention and of whether any record of the search will be recorded on a credit file;

  • when we are required to do so by law or if we believe that such action is necessary to prevent fraud or cybercrime or to protect the Website or the rights, property or personal safety of any person. (We refer to chapter “What do we use your data for”);
  • when it is necessary to provide you with our services. Some of our databases are made accessible or transferred to third parties who work in our assignment and who assist us in delivering our products and services. Consider for example our commercial agents, the independent retailers and our service providers of web hosting, cloud services or maintenance services. Furthermore, several postal services are assisting us to provide you with the packages you order from us (e.g. UPS, DHL, De Post, Post NL etc.). The transfer of your data only takes place for the purposes as mentioned within this Policy and is limited to the data that they need for the performance of our assignment. We ensure that they, just like us, manage your data safely, respectfully and with due care and we provide adequate contractual guarantees.
  • when we have or the third party has a legitimate interest for transfer. We will only transfer your personal data based on an assessment of your rights and freedoms and you will always be transparently informed about them (except in case of legal exceptions).
  • when you provide your consent. In any other case where we would be transferring your data to third parties, we will provide you with a transparent notice through which you are informed of the third party, the purpose of the transfer and their processing. Where it is required by law, we will obtain your explicit consent to do so.

For all data transfers outside of the European Economic Area, we ensure through the appropriate safeguards embedded in the contract or other measures that your data receives an adequate level of protection comparable to the protection it would have within the EU in accordance with the European regulations.

We may also disclose anonymous, aggregated statistics for commercial and internal/external reporting. For example: about visitors to our Website in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes. These statistics will not include information through which you may be identified.

If you have any queries about the processing of your data by such third parties, please contact the third party in question. To the extent that this processing goes beyond the scope of purposes determined by Van de Velde, the third party is fully responsible for such processing, and Van de Velde can in no way be responsible or liable for such processing.


An overview of your rights:
You are entitled to review and to request the rectification or erasure (“right to be forgotten”) of your personal data. Furthermore, you are entitled to object to the use of your personal data for direct marketing purposes. You also have the right to ask for the provision of a copy of all your personal data which are processed by us, where technically feasible. You also have the right to exercise your right to data portability.

How to exercise your rights?
To exercise these rights, or if you require further information regarding your rights, simply email In order to exercise your right of access and to prevent any unauthorized disclosure of your personal data, we must verify your identity. In case of doubt or ambiguity, we will first ask you for additional information (for example a copy of your identity card).  

Will you have to pay?
You can exercise your privacy rights free of charge, unless your request is manifestly unfounded or excessive, in particular because of repetitive nature. In such a case we have – in accordance with the General Data Protection Regulation – the right and the choice to charge you a reasonable fee (taking into account the administrative costs to provide the requested information or communication) or to refuse to comply with your request.

How will you receive an answer?
If you submit your request electronically, the requested information will be provided to you electronically if possible, unless you request otherwise. In any case, we will provide you with a concise, transparent, understandable and easily accessible answer. 

When will you receive an answer?
We will respond to your request as soon as possible, and in any case within one month of receipt of your request. Depending on the complexity of the request and the number of requests, this period could be extended for an additional two months if required. If this would be the case, we will notify you within one month of receipt of the request.
Finally, you have the right to lodge a complaint with your local data protection authority or with the Belgian Privacy Commission (our lead supervisory authority) regarding the processing of your personal data by Van de Velde. The Belgian Privacy Commission can be reached at:
Drukpersstraat 35, 1000 Brussel. +32 (0)2 274 48 00 / /


By law, we are not allowed to store personal data for longer than is necessary to achieve the purpose for which we collected it. The retention period can therefore be different according to the processing activity. Some examples: Generally, we will be storing your personal data for a period of 5 years after your most recent login or transaction with Van de Velde. Personal data that has been collected for contests will only be kept for 1 year after the contest has been closed. For marketing purposes for which you have provided us with consent, your contact information will be kept by us for as long as you don’t withdraw your consent. Finally, in order to meet our accounting and tax obligations, we are subject to a variety of local laws to keep your data for a certain period of time. 

After the applicable storage period(s) have expired, your personal data will be deleted or anonymized.

How can you stay informed of adjustments to this Policy?

Van de Velde reserves the right to change, adapt, supplement or remove this Policy wholly or partly at any time as it sees fit. This can happen for example in the light of market evolutions or new processing activities we employ. Therefore you are invited to check this Policy regularly for changes. By using a Website after any such change has been made to this Policy, you are deemed to have accepted this change, regardless of whether you have read this Policy.

If you do not accept this Policy, please leave the Website through which you are consulting this Policy immediately. You will not be allowed to create a profile or receive direct marketing if you do not accept this Policy.


If you have questions, suggestions, or concerns about this Policy, or about our use of your information, please contact us at
You may also contact us at
Van de Velde NV
Lageweg 4
9260 Schellebelle
Company registration number: 0448.746.744


Terms and conditions


Every visitor to this web site is requested to take note of the information below. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein.

Copyright and right of the producer of a database

By using this Website, you acknowledge that it contains texts, layout, photos, illustrations, drawings, graphic elements and other elements (“Content”) protected by copyright, databank rights, trademarks, trade secrecy and/or other property rights. All Content is protected by the applicable copyright laws which govern copyrights held by Van de Velde with respect to the selection, coordination, classification and improvement of such Content.

Van de Velde’s commercial partners, suppliers, advertisers, sponsors, licensors, contractors and other third parties may also hold property rights on the Content they make available in this Website. The Content of the database is also protected by the exclusive right of the producer of the database, pursuant to which said producer is entitled to prohibit the retrieval and/or reuse of all or part of the contents of the database.
The reproduction, adaptation, change, translation, circulation, transmission, publication, display, licensing, use for the production of derivative works or other use of all or part of the Content in any form and by any means is accordingly prohibited without prior written permission from Van de Velde.

Unless stated otherwise, Van de Velde grants a non-exclusive, non-transferable and limited right to access, use and reproduce this Website and its content for your personal, non-commercial use, subject to the provisions of these Terms. You do not become the owner of Content displayed on your computer. The change or use of the Content for other purposes, particularly the use of the Content in printed form, on another website or network environment is strictly prohibited without prior permission.

By using this Website, you agree not to use any engine, spider or other automated means or manual process to check or copy the pages of this Website or any Content of this Website without prior written permission from Van de Velde. You undertake to use no means, software or routine to obstruct or try to obstruct the proper functioning of this Website. You also undertake to take no action that could generate an unreasonably or disproportionately heavy burden on the infrastructure of this Website.

 Trademarks, tradenames and logos

All names, logos and other signs used on this Website, including the names ‘Rigby & Peller’, ‘Marie Jo’, ‘Marie Jo L’Aventure’, 'Sarda by Andres Sarda', 'PrimaDonna Twist' and ‘PrimaDonna’, are legally protected traded marks and/or trade names of Van de Velde, associated companies or third parties. Any use of these or similar signs is prohibited without the prior written permission of Van de Velde or the right-holder. 

Liability for content 

While Van de Velde takes great care in the production and maintenance of this Website, it is unable to provide any explicit or implicit assurances of any nature with respect to this Website and its Content. Specifically, Van de Velde is unable to guarantee that the information in this Website is correct, accurate and complete, suitable for a specific purpose or up to date. Van de Velde is permitted to change or remove the information on this Website at any time without prior notice.

Except to the extent prohibited by law, Van de Velde rejects any explicit or implicit guarantee as to the tradability, satisfactory quality or suitability for a specific purpose, compatibility, protection, accuracy and non-violation of intellectual property rights. Neither Van de Velde nor any of its licensors, licensees, service providers or suppliers guarantee that this Website or any functionality in this Website shall function without interruption or defect, that defects will be corrected or that this Website or the servers that provide access to this Website are free of viruses or other harmful elements. Furthermore, Van de Velde cannot be held liable for any damage that may occur or that is purportedly related in any way to accessing or using this Website, including any damage caused to your hardware or software, among other things by viruses that infect your hardware or software as a consequence of accessing or using this Website. The use of appropriate anti-virus software is your exclusive responsibility.

You expressly accept (in the widest sense of the word in law) that Van de Velde cannot be held liable for any direct, indirect, incidental, exceptional or consequential damage. If you are dissatisfied with any part of the Website or are unable to accept any of the provisions of these Terms, your only recourse is to stop using this Website.


This Website may provide hyperlinks to other websites deemed potentially interesting to you but partly or wholly owned, controlled or managed by a third party. Such links are provided for your convenience and information only.

Van de Velde does not check the content of these external websites and if you choose to click these hyperlinks, you do so at their own risk. Van de Velde bears no responsibility whatsoever regarding these external websites. The provision by Van de Velde of a link to a third-party website does not entail Van de Velde’s approval, endorsement or funding thereof or its affiliation to such a third party. Any mention of the products or services of a third party is provided for your convenience and information only and does not entail Van de Velde’s endorsement or recommendation of such products or services. Neither can Van de Velde be held liable for future changes to the linked websites.

Links to this website are prohibited, unless Van de Velde nv has given written prior consent.


You undertake to compensate, indemnify and if requested by Van de Velde, defend Van de Velde, its directors, employees, shareholders, agents and representatives vis-à-vis all claims of third parties and/or costs (including but not limited to reasonable lawyer’s fees and charges) ensuing from the incorrect use of our Website, your infringement of these Terms or any other user’s infringement of an intellectual property right or any other right of a person or entity.

Other Provisions

Should any provision of these Terms prove unlawful, invalid or for any other reason unenforceable, these Terms will be interpreted as if the unlawful, invalid or unenforceable provision had never been included, and Van de Velde shall be entitled to remove this provision from these Terms without affecting the validity or enforceability of the other provisions. These Terms constitute the entire agreement between you and Van de Velde with respect to the content.

You can contact Van de Velde at or by mail at Van de Velde NV, Lageweg 4, 9260 Schellebelle, Belgium in case you have any questions or concerns.

Applicable law and competent courts

Any dispute with respect to this website, the use of this website or in connection with the above-mentioned conditions is governed exclusively by Belgian law. The competent courts of the judicial district of Dendermonde will be exclusively competent in settling any disputes in connection with or resulting from this website and its use, and in connection with the above-mentioned conditions.